As more parents focus on finding the best for their little ones, baby skincare is now in the spotlight. Today’s parents? They’re not just buying any lotion or cream. They’re digging deep, checking ingredient labels, and opting for safe, natural, and effective products. And that’s where private-label brands have a golden opportunity.
For brands wanting to step into the baby skincare market—or those looking to expand—the right ingredients are everything. But figuring out what’s trending can be tricky. At Xiran Baby Manufacturer, we understand that selecting top-notch ingredients can make or break a product. So, let’s explore the most sought-after ingredients for baby skincare in 2024. Here’s how to use these trending ingredients to create products that parents will love!
Why Ingredient Selection Matters in Baby Skincare
When it comes to baby skincare, choosing the right ingredients is vital. Why? Because a baby’s skin is sensitive and much more delicate than an adult’s. Parents want products that protect, moisturize, and heal—all without irritation.
Ingredient Safety
For baby products, safety is always the number one priority. Parents want products free from parabens, sulfates, artificial fragrances, and harsh chemicals. Clean and natural? That’s the name of the game.
Market Demand
From organic extracts to plant-based oils, there’s a rising trend for natural skincare that benefits sensitive baby skin. More than ever, brands that can showcase this ingredient-conscious approach are winning over loyal, grateful parents.
Xiran’s Expertise
At Xiran, we work with clients to source safe and effective ingredients, focusing on the latest natural and organic formulation trends. We keep up with trends so our clients can focus on growing their brands.
Top 10 Trending Baby Skincare Ingredients in 2024
Let’s get into the ingredients! Here are ten that parents (and their babies’ skin) are loving right now:
Calendula Extract
Calendula is a gentle yet potent anti-inflammatory that reduces redness. It’s been used for generations, and in 2024, its popularity is only growing. Parents trust calendula for its natural, calming qualities. With over 15% growth in the last year, calendula extract has gained traction in baby skincare, mainly due to its anti-inflammatory and skin-soothing properties. It’s now featured in nearly 30% of baby lotions and is favored for calming red or irritated skin.
Aloe Vera
The go-to for hydration, aloe soothes and cools baby skin, providing moisture without irritation. Parents love that it’s a natural ingredient that doesn’t clog pores or leave residue, making it a go-to in baby lotions and creams. Aloe vera is one of the most widely used natural ingredients in baby skincare, with an annual growth rate of 12%. Parents report high satisfaction, especially with products for hydration, making it a popular choice for baby lotions and creams.
Chamomile
Known for its calming scent and soothing effects, chamomile is gentle enough for sensitive skin, making it perfect for baby bath products. Its long history as a calming herb gives parents confidence that it’s safe and effective. Chamomile’s calming and hypoallergenic properties have made it a staple in baby bath products, with a 10% rise in product inclusion from last year. Around 40% of new baby bath products launched in 2023-2024 contain chamomile, reflecting parents’ preference for soothing ingredients.
Oat Extract
Babies with sensitive skin benefit from oat extract, which soothes itchiness and irritation. It’s also a lifesaver for parents of babies prone to eczema. Oat extract’s popularity isn’t slowing down—it’s here to stay as a baby skincare staple. With about 25% of babies experiencing sensitive skin conditions like eczema, oat extract has seen a 20% increase in use. Known for reducing itchiness and irritation, it’s now included in 50% of baby creams targeted for eczema-prone skin.
Coconut Oil
Coconut oil’s natural moisturizing and antimicrobial properties make it perfect for baby balms and creams. Parents can rest assured that this gentle oil locks in moisture without any unwanted side effects. Coconut oil remains popular, especially in organic and natural baby products markets. It’s currently used in approximately 45% of baby moisturizers, and interest in coconut-based baby balms has grown by 18% over the past year.
Shea Butter
A rich, long-lasting moisturizer, shea butter is beneficial for dry or chapped skin. It’s an excellent option for baby balms, particularly in colder or drier climates. Known for its rich hydration, shea butter has seen a 30% boost in use in colder regions where dry skin is common. Over 60% of baby skincare products in Canada and Northern Europe contain shea butter, especially in heavy-duty creams and winter skincare.
Jojoba Oil
Jojoba oil’s similarity to skin’s natural oils allows it to absorb quickly and effectively. It’s hypoallergenic and gentle, making it a top choice for baby skincare brands. Hypoallergenic and lightweight, jojoba oil is now in about 35% of baby moisturizers, appealing to parents who prioritize quick absorption and natural moisturization. The demand for jojoba has shown steady annual growth of around 15%.
Vitamin E
This antioxidant powerhouse protects the skin from environmental damage and promotes healing. Parents love that it offers protection and hydration—ideal for daily use in baby lotions and creams. Known for its antioxidant benefits, Vitamin E is now present in nearly 50% of baby skincare products as parents increasingly seek skin-protecting ingredients. Sales of products with Vitamin E grew by 22% over the last year.
Lavender Extract
Not only does lavender calm and soothe, but its mild antimicrobial effects make it perfect for baby skincare routines. Its subtle scent is also a hit with parents who prefer products without artificial solid fragrances. Lavender extract has gained a strong following in baby sleep-related products, with about 25% of baby bedtime lotions and washes incorporating lavender. Its inclusion rate has increased by approximately 14% year-over-year, aligning with the growing interest in natural sleep aids.
Honey Extract
Honey is known for its natural moisturizing properties, and its mild antibacterial effects make it ideal for products targeting delicate skin. A touch of honey goes a long way in creating a gentle, hydrating formula. Honey extract, valued for its moisturizing and antibacterial properties, is found in over 30% of baby balms and creams. Its use in baby skincare products has surged 18% in the past two years, reflecting its popularity for sensitive and dry skin types.
Why Choose Xiran Baby Manufacturer for Your Private Label Needs?
With Xiran Baby Manufacturer, brands get more than ingredients— expertise, flexibility, and reliability. Here’s why working with Xiran is a great choice:
Xiran has years of experience creating safe, gentle, and practical baby skincare. We’ve developed products trusted by parents worldwide, with a deep understanding of what makes baby skincare unique. We offers personalized options for every client, from custom formulations to branding and packaging. Whether you’re looking for a calming lotion or an all-in-one baby wash, we can help bring your vision to life with high-quality products that reflect your brand identity.
Our ingredient meets rigorous safety and regulatory standards, including ISO 22716 and GMP certification. Our commitment to quality and safety ensures your brand delivers products that parents trust.
Conclusion
Choosing the right ingredients for baby skincare is essential. Parents want safe, effective, and gentle products, and as more brands enter this growing market, the demand for standout ingredients and high-quality products is stronger than ever.
Are you interested in creating the next big thing in baby skincare? Partner with Xiran Baby Manufacturer, and let us help bring your vision to life with trending, trusted ingredients that parents will love.
