Head logo

The Best-Selling Baby and Child Care Products in the Australia Market

Australia’s baby skincare market thrives on diverse offerings, emphasizing natural and organic formulations to suit infants’ delicate skin. Products span lotions, shampoos, bath washes, and diaper creams, with a focus on sun protection due to the country’s strong UV levels. Both local and international brands compete, addressing health-conscious trends, sustainability, and dermatologist recommendations. Online retail growth, brand transparency, and educational marketing contribute to a dynamic market responding to evolving parental preferences for gentle, effective, and ethically produced baby skincare solutions.

Overview of baby and child care products market in Australia

In 2023, the Baby & Child market in Australia flourished, raking in AUD US$10.06 million in revenue. Projections indicate a steady annual growth rate of 1.58% (CAGR 2023-2028). On a global scale, China leads with an impressive revenue of AUD US$623 million in 2023. On a personal level, each Australian contributes AUD US$0.38 to this market in 2023. Notably, there’s a rising demand for organic and sustainable products in Australia’s Baby & Child market, reflecting a heartening shift towards conscious consumerism among Aussie parents.

Demand trends for baby and child care products in the Australian market

The demand trends for baby and child care products in the Australian market include a growing preference for natural and organic formulations, with a focus on hypoallergenic and dermatologist-recommended options. Parents seek products addressing specific concerns such as diaper rash and sun protection. They prioritize sustainability, opting for locally sourced ingredients and eco-friendly packaging. This mirrors a growing trend towards mindful and environmentally friendly choices for the gentle skin of infants. Online retail growth and increased awareness of ingredient transparency further contribute to evolving consumer preferences in the baby skincare sector.

The popular brand of baby skin care in the Australia market


Established in 1945, Aveeno, a skincare brand with roots in the United States, is dedicated to promoting healthier skin through the use of natural ingredients like oats. Embracing the benefits of botanicals, Aveeno prioritizes dermatologist-recommended formulations, ensuring gentle and effective solutions for a variety of skin concerns.
They all passionate about creating 100% natural and very safe baby and mother care products that will gently cleanse, moisturise and soothe babies’ delicate skin. Every product is independently Certified Organic to the highest industry standards in Australia.

Gaia Natural Baby

Gaia Natural Baby, a heartwarming Australian brand, dedicates itself to creating tender and natural skincare for precious infants. From soothing baby shampoo to gentle bath wash and nurturing moisturizers, their product range is carefully formulated with organic ingredients. Gaia Natural Baby’s strong emphasis on sustainability and rigorous dermatological testing showcases their heartfelt commitment to delivering safe and caring skincare solutions for our little ones.

Curash Baby

It (one of Australia’s best-known baby care brands) have developed an expert range of products to help cleanse, soothe, heal and protect baby’s delicate skin from head to toe.
Curash aims to provide parents and carers with a complete range of gentle and safe products to help protect babies and toddlers from nappy rash and maintain healthy skin.


Sudocrem, a beloved healing cream from the UK, is widely embraced for skincare, particularly for soothing diaper rash. Its special formula, enriched with zinc oxide, creates a protective shield. Families worldwide trust Sudocrem for its effectiveness in comforting, healing, and preventing different skin irritations, making it a cherished choice.

Common Baby Care Concerns

Baby Dry Skin

Baby skin, more sensitive than adults’, is prone to dryness. Choose products that restore and retain moisture to protect and nourish your baby’s skin. Gaia Natural Baby Moisturize, known for its natural ingredients, it offers a gentle and nourishing moisturizer suitable for sensitive baby skin.

Baby Eczema

Up to 25% of babies experience eczema, resulting in itchy, red patches. Manage triggers like dryness with suitable products to alleviate redness and swelling. Aveeno’s Dermexa Moisturising Cream is suitable for babies with eczema-prone skin, containing colloidal oatmeal to help soothe and alleviate dryness.

Baby Eczema

Baby Itchy Skin

Often due to dryness or allergens, babies may experience itchy skin. Use itch relief products to soothe and moisturize their delicate skin. Mustela’s moisturizing cream is suitable for babies with itchy or sensitive skin. It’s formulated to provide immediate and long-lasting relief from discomfort.

Baby Sensitive Skin

Baby skin takes time to adapt, and some may react to substances tolerated by adult skin. Explore products designed for sensitive skin to calm and care for your baby’s skin. Burt’s Bees is a natural brand, and this fragrance-free shampoo and wash is pediatrician-tested, formulated with aloe and oat flour for a gentle and soothing bath experience.

Baby Sleep

Ensure a comfortable bedtime routine by using moisturizing baby sleep products, promoting a soothing environment for a restful sleep. Johnson’s Bedtime Bath is a gentle baby wash formulated with calming scents like lavender and chamomile. Specially designed to help babies relax, it contributes to a soothing bedtime routine.

Baby Sun Protection

Shield your little one’s delicate skin from the sun’s rays with the gentle care of baby sunscreen. Babyganics Mineral-Based Baby Sunscreen Lotion SPF 50+ offers a tear-free and non-allergenic formula, ensuring a soft touch. Providing broad-spectrum UVA and UVB protection, this water-resistant sunscreen is specially crafted for your baby’s delicate skin, offering not just protection but also moisture and nourishment for their overall skin well-being.

Baby Sun Protection

How to customize your own baby and child care brand in the Australia market?

To establish your own baby and child care brand in the Australian market, start by determining your brand’s product positioning. Identify key baby care products, outline preferred ingredient concepts, set an initial budget, and select a suitable production and development supplier.

Who can help you?

If you’re passionate about entering the baby and child care industry and are in search of a reliable cosmetics manufacturer, Guangzhou Xiran Cosmetics Company is an outstanding choice. Xiran Cosmetics Factory is your all-encompassing collaborator in bringing your cosmetics brand to life. With a rich 15-year history of customizing formulations, Xiran offers the personal touch of branding your logo on products. Their production processes adhere to the highest quality standards, ensuring safety and compliance. Xiran doesn’t just provide products, they tailor them to meet your unique needs, offering a full spectrum of services from market research to logistical solutions.

Table of Contents

want to create your own baby skincare brand?

Get FREE Consultation, Quote, Sample

Send us a message

Contact us today

Your information will be kept strictly confidential.