Since babies’ skin and hair are more delicate and sensitive than adults’, adult-use hair care products are not suitable for babies. Therefore, many brands will create hair care product lines specifically for babies that meet the needs of parents and use natural and safe formulas.
A high-quality baby hair care product can not only help babies keep their scalp healthy but also win the trust of parents. This article will explain to you how to create a baby hair care product from 0 to 1
Why do you want to start a baby hair care project?
Stable market demand
With the steady growth of the global birth rate, especially in developed regions, and the continuous improvement of parenting concepts, the demand for baby care products has shown a steady upward trend. Hair care, as an indispensable part of daily care, is increasingly valued by young parents.
High market demand
The demand for baby products in the market itself is very strong. This can reflect that the demand for baby hair care products is also very large.
Consumption upgrades drive the explosion of subdivided categories.
Modern parents, especially those born after 1990/1995, prefer products with mild ingredients and customized for babies. They are willing to pay a premium for safe, natural, and additive-free products, which provides a huge space for the development of professional baby hair care brands.
High brand loyalty and strong repurchase rate
Once baby care products are trusted by parents, they will often continue to repurchase and recommend them to relatives and friends. Hair care products are consumables with a high frequency of use, which can bring stable cash flow and customer stickiness.
Relatively low competition and easy differentiation
Compared with the fierce competition in the adult hair care market, baby hair care is a relatively new segment, and there are still not many high-quality and professional brands in the current market.
How to carry out baby hair care product projects
Follow the following steps to help you build a finished product brand.
Market research and positioning
The scalp and hair of babies are more delicate and fragile than those of adults, so the market has more stringent requirements for products. You need to clarify the product positioning:
Is it natural and organic, or is it a high-cost-effective mass product?
Is it aimed at newborns, infants, or all ages of infants and children?
Does it emphasize a certain “no additives”, such as no silicone oil, no alcohol, no fragrance, etc.?
A clear positioning will help you formulate the direction of the formula, packaging style, and marketing strategy.
Analyze the competition
What baby shampoo or scalp care products are there on the market? Analyze their ingredients, prices, packaging, channels, and brand tonality.
Find a trustworthy OEM/ODM factory.
You can cooperate with private label manufacturers, which is a key step in bringing your baby hair care products from conception to implementation.
The ideal partner should have the qualification to produce infant care products, have the ability to test tear-free formulas, and be able to produce according to your satisfactory minimum order quantity (MOQ)
Be familiar with the relevant regulations and standards of the European, American or Asian markets, such as FDA, ECOCERT, ISO, etc.
At the same time, we provide one-stop customized services from formula development, sample testing, compliance testing, packaging design to finished product shipment.
Develop safe and effective formulas.
The formula development of baby care products must be based on “mild and safe”. It is recommended to give priority to natural plant extracts,
such as calendula, oatmeal essence, and coconut oil-based mild cleansers to protect the baby’s delicate scalp. Use a tear-free formula to avoid irritation to the eyes when shampooing, and adhere to the “no addition” principle: no paraben preservatives, alcohol, fragrances, and artificial colors.
During the product development stage, skin irritation tests and stability tests should be strictly carried out to ensure that every drop is safe and suitable for the delicate care needs of infants and young children.
Create a unique brand and packaging.
It is crucial to create a brand with a sense of trust and affinity. When parents choose products for their children, they tend to choose gentle and reliable brands. Brand names should be simple, easy to remember, friendly, and avoid being too commercial;
Packaging design should be based on soft tones to convey the brand concept of natural, safe, and warm; for packaging materials, it is recommended to use environmentally friendly and safe materials, such as food-grade or BPA-Free bottles, to provide babies with a safe use experience, while also demonstrating the brand’s commitment to quality and responsibility.
Multi-channel promotion strategy
Users of baby care products have a strong community attribute, so a combination of online and offline strategies can be adopted:
Online: Use digital marketing methods to build trust through social media (TikTok, Facebook, etc.), establish online websites, and mother and baby blogger reviews
Offline: Enter offline mother and baby stores, and cooperate with trial packs and promotions to increase conversion rates.
Why choose us for private-label baby hair care manufacturing?
Xinran is China’s leading private-label baby care product manufacturer. With our strong mass production capabilities, we can create a variety of baby hair care products for you. We have multiple laboratories to provide you with customized formulas, and can also provide customized packaging solutions according to customers’ marketing needs to meet customers’ personalized needs. Cooperate with top logistics companies around the world to ensure that every product can be delivered in a timely manner.
