With the development of Africa’s economy and the improvement of people’s living standards, more and more families are paying attention to baby and children’s care. Especially in the more economically developed cities, such as Morocco and Ghana, the number of children and the demand for baby products is increasing. According to the United Nations Children’s Fund (UNICEF), by 2050, two out of every five children in the world will be born in Africa, which means that the baby skincare market has enormous growth potential. Despite this vast potential, the African baby skin care market faces challenges, such as insufficient product supply and lack of local production capacity.
Overview of the Baby and Children’s Care Products Market in Africa
In 2024, the revenue in the Baby & Child market in Africa amounts to US$0.71bn. This market is projected to experience an annual growth rate of 7.27% (CAGR 2024-2028). In terms of per-person revenues, Africa will generate US$0.55 per person in 2024. The baby and children’s care market in South Africa is experiencing a surge in demand for organic and eco-friendly products.
African Parents’ Criteria for Picking Baby Skin Care Products
When choosing baby and children’s care products, African parents tend to prefer products rich in natural ingredients. These products can effectively protect the baby’s delicate skin and reduce the impact of chemicals on the baby. African parents pay particular attention to the safety of products. They will carefully check whether the products have passed strict safety certification to ensure that each skin care product will not harm the baby. In addition, they will also pay attention to the research and development background of baby skin care products. They tend to choose baby skin care products with solid research and development capabilities and a spirit of continuous innovation because these brands can produce skin care products that are both safe and effective.
Hot Brands for Baby and Children’s Care in the African Market
Johnson’s Baby
Known for its gentle, non-irritating formulas, including body wash, shampoo, lotion, and talcum powder, Johnson’s Baby specializes in a wide range of products for babies’ skin needs. All of the products are safe, gentle, and comfortable for your baby.
Aquaphor
Aquaphor is famous for its Healing Ointment, which repairs dry, cracked, and damaged skin. It is especially effective for babies with dry skin, diaper rash, and other problems, as its active ingredients are enough to form a protective layer that helps restore the skin to a healthy state.
Mustela
Mustela is a high-end baby skincare brand that originated in France and is very popular in Africa. The brand specializes in natural, hypoallergenic skincare products for babies and children. All the products use natural plant extracts such as sweet almond oil and sunflower seed oil, which maintain the natural moisture and elasticity of the baby’s skin.
Sebamed
Sebamed’s baby skincare products are known for their pH balance, effectively maintaining baby skin’s natural defenses. Its products are designed to mimic the natural pH of a baby’s skin, helping to build a healthy skin barrier and reduce the risk of infection.
Aveeno
Aveeno uses natural oatmeal ingredients in products that are gentle and soothing. Oatmeal ingredients are anti-inflammatory and moisturizing, making them ideal for relieving baby eczema and dry skin.
Earth Mama Organics
Earth Mama Organics specializes in organic and natural products for pregnant women and babies. Their baby skincare line is free of artificial fragrances, dyes, and preservatives, making it environmentally friendly and caring for baby skin.
Common Skin Problems in Infants and Children
Dryness and flaking:
Cause: Dry climate or lack of proper moisturization.
Recommended product: Aveeno Baby Daily Moisture Lotion with natural oatmeal to help moisturize and soothe dry skin.
Eczema (including milk rash):
Cause: This may be related to genetics, environmental irritants, and skin barrier dysfunction.
Recommended product: Cetaphil Baby Eczema Soothing Lotion, designed for sensitive and eczema-prone skin, is fragrance-free and helps relieve redness and itching.
Diaper Rash:
Cause: Prolonged exposure to wet diapers, friction, and ammonia irritation from feces.
Recommended product: Desitin Rapid Relief Cream with a high concentration of zinc oxides that quickly form a protective layer to reduce redness and pain.
Prickly heat (heat rash):
Cause: High temperatures and humidity cause sweat to not evaporate effectively, leading to blockage of sweat glands.
Recommended product: Johnson’s Baby Powder Pure Cornstarch, a pure cornstarch formula that helps absorb excess moisture and keep skin dry.
Mosquito bites and skin infections:
Cause: Mosquitoes are more prevalent in Africa, causing bites and secondary infections.
Recommended product: Burt’s Bees Baby Nourishing Baby Oil, containing natural ingredients such as lavender and almond oils, can be used in a light massage to soothe irritated skin.
Sunburn:
Cause: Intense sun exposure.
Recommended product: Blue Lizard Australian Sunscreen Baby, designed for babies. It has no chemical filters and high SPF, providing broad-spectrum sun protection.
As parents, you can check product labels and select skincare products that are fragrance-free, non-irritating, hypoallergenic, and suitable for babies. It is also recommended that a healthcare professional be consulted for targeted diagnosis and treatment recommendations for severe or persistent skin problems.
How Do You Customize Your Own Baby and Children’s Care Products?
To establish your own baby and child care brand in the African market, start by defining the brand’s product positioning. Identify essential baby care products, outline preferred ingredients and main concepts, set an initial budget, and select a reliable production and development supplier.
Who Can Help You?
Suppose you are keen to enter the baby and children’s care industry and ready to create your brand. Now looking for a reliable skin care manufacturer, Guangzhou Xiran Cosmetics is an excellent choice for you. Xiran Baby Manufacturer is your all-around partner, and they can help you bring your cosmetic brand to life. With a 15-year history of customizing formulas, Xiran Baby Manufacturer offers personalization services with your logo on the product. Their manufacturing process follows the highest quality standards to ensure safety and compliance. Xiran Baby Manufacturer provides products and customizes them to your unique needs, offering a full range of services from market research to logistics solutions.
